FOCUS NAMED COOL NEW CAR
Ford Focus cited as a cool, affordable car by Kelley Blue Book’s kbb.com
For the fourth consecutive year, Ford Focus has been recognized as “one of the coolest new cars under $18,000” based on pricing under $18,000 by Kelley Blue Book’s New Car Blue Book Values (what consumers are actually paying for the vehicle). The Focus came in at $14,942.
To narrow the list to 10 from the 40 cars considered the kkb.com editors used fuel economy, comfort, technology, safety, interior size and the fun-to-drive factor as criteria.
Strong consumer demand drove Ford Focus retail sales up 35 percent in the first quarter of 2008 compared to the same period last year. To keep up, Ford is increasing Focus production in 2008 by nearly 30 percent to 245,000 units.
The Focus’ fuel efficiency, which delivers 35 miles to the gallon, combined with features like Ford’s SYNC – the voice-activated in-car communications and entertainment technology that integrates Bluetooth-enabled mobile phones and digital music players – have made the vehicle a popular choice with customers between the ages of 16 and 35. This younger set accounts for approximately 30 percent of Focus sales.
