Biggest. Tweetup. Ever.
When Ford Motor Company hosted its Fiesta Movement Awards Celebration at the Palladium in West Hollywood Tuesday night it also set a Guinness World Record for the most attendees at a tweetup. A tweetup is any gathering of two or more people who know each other through Twitter, and this unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.
In addition to the tweetup milestone, the event’s attendees also honored their favorite Fiesta agent, Courtney Force.
Sneak peek
The Fiesta Movement Awards Celebration also provided attendees with a sneak peek of the new Fiesta in advance of its reveal at the L.A. Auto Show. The Fiesta for the North American market shares the European model’s kinetic design, platform, performance and driving dynamics. Its body structure underwent minor adaptations to meet unique North American safety standards.
Building buzz
As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.
Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 80,000 hand-raisers.
Quotes
“Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways. Never before has a group of car owners created such a sustained buzz for a new car. We’re thrilled to celebrate their collective accomplishment.”
– Connie Fontaine, Ford Brand Content and Alliances Manager
“Over the past six months, our Fiesta agents have shown a lot of love for their cars, which were European spec. Judging from their reception for the North American model, that love affair will flourish in the coming year.”
– Connie Fontaine, Ford Brand Content and Alliances Manager
Runners, Surfers and Triathletes, Take Note
The 2010 Ford Fusion Hybrid and 2010 Lincoln MKT are the perfect choice for people with active lifestyles, according to the Active Lifestyle Vehicle of the Year awards.
The Fusion Hybrid took the title in the “green” category and MKT won in the “luxury on road” group, beating out the 2010 Toyota Prius and 2009 Audi Q5, respectively.
The Fusion Hybrid delivers a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.
The 2010 Lincoln MKT, a three-row luxury crossover, delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology. MKT offers abundant technologies aimed at making life luxurious for both the driver and three rows of passengers, including Active Park Assist, Adaptive Cruise Control and EasyFuel® Capless Fuel-Filler System.
About the Active Lifestyle Vehicle awards
The awards program, now in its sixth year, recognizes new cars and trucks that best meet the needs of active buyers. The program is sponsored by AAA and the Active Network.
Twenty manufacturers participated in the 2010 competition, entering vehicles in seven categories. A panel of 12 automotive journalists drove the initial field of entries and pared the group down to 28 finalists.
Athletes on hand included members of Team Aquaphor, Active Network Media and the San Diego Triathlon Club, participating in sports that ranged from surfing and sprint triathlons to ultra-distance running. The athletes’ votes weighed 50 percent in the final tally, with jury panel votes comprising the remaining 50 percent.
Quotes
“The MKT and Fusion Hybrid were both vying in extremely competitive categories, and that speaks to the versatility and quality of the product, that it beat out all the competitive entries. The designers dealt with ergonomic challenges in the case of both vehicles. The standard safety available also was impressive because that’s tremendously important to people with active lifestyles.”
– Nina Russin, Active Lifestyle Vehicle Jury Coordinator
“Many Fusion customers have a very active lifestyle, often including outdoor athletic activities. They want a vehicle that supports their ‘On the go’ spirit and the Fusion delivers.”
– Chantel Lenard, Group Marketing Manager, Global Small and Midsize Cars
“MKT is versatile enough for any athlete. With plenty of cargo space for gear and three rows of seating for teammates or friends, we’ve got any sport covered. It also has the functionality of an SUV and the technology of a luxury sedan to get you where you need to go in comfort and style.”
– Kate Pearce, Lincoln MKT Marketing Manager
Who Said Domestic Can’t Have International Appeal?
That paragon of domestic motoring bliss, the 2010 Ford Taurus, today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.
The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.
With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.
Quotes
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle.”
– Courtney Caldwell, ICOTY’s Creator and Executive Producer.
“Taurus is not just a car you need to get from point A to point B, it is a car you want to arrive in in style. The new Taurus gives you a little blast of attitude and turns heads around every corner.”
– Pei-Wen Hsu, Taurus Marketing Manager
Now, That’s What We Call a Hat Trick!
Ford F-150 SVT Raptor, Flex and Shelby GT500® – everybody wants these vehicles, including the editors of Edmunds Inside Line. For the 2010 Inside Line Editors Most Wanted Awards, F-150 SVT Raptor and Flex with EcoBoost™ snagged honors for Overall Excellence, and Shelby GT500 was named this year’s Instant Classic.
The awards are chosen, quite simply, as the name states – they’re the vehicles the editors of the magazine want the most. The only stipulation is that they must have been tested by the magazine before Nov. 1. Then the editors gather together to vote on which vehicles they would be willing to spend their own money on.
About the winners
The 2010 F-150 SVT Raptor was designed as a purpose-built, high-speed off-road truck ready for adventure, and it’s also versatile enough to handle the daily commute. Key enablers to Raptor’s exceptional performance are functional design cues and impressive suspension technology. Internal triple bypass shocks by FOX Racing Shox – the first on a production truck – provide position-sensitive damping and extra suspension travel for extreme high-speed off-roading and a smooth ride on the road.
Ford Flex turns heads with its distinctive design and its available twin-turbocharged direct-injected 3.5-liter EcoBoost V-6 engine. This all-new engine gives Flex the power and performance feel of a V-8 with the fuel economy of a standard V-6. It’s not just the room for seven and myriad interior storage options that have Flex owners raving. Flex is also packed with available innovative, class-leading technology solutions.
The 2010 Ford Shelby GT500 delivers the most power and refinement ever for a Ford SVT-tuned performance Mustang – and a few surprises, too. The more powerful 2010 Shelby GT500 has horsepower increased to 540 and torque increased to 510 ft.-lb., as well as downforce increased and drag reduced. New gearbox enhancements plus a standard 3.55:1 rear axle ratio mean the 2010 Shelby GT500 will deliver improved acceleration performance while providing better highway fuel efficiency – up to 2 mpg compared to the 2009 model.
Quotes
“Instead of awarding five sports cars every year, we award a mix of vehicles that people need every day. We feel that the Flex with EcoBoost and F-150 SVT Raptor are affordable vehicles that anyone would be proud to drive – they stand out amongst their peers for 2010. The Shelby GT500 is a vehicle with a certain timelessness to engineering and design that people will appreciate for decades to come. We think it’s the car we’ll be shopping for on eBay for years and years.”
– Scott Oldham, Editor-in-chief of Edmunds Inside Line
“We’re honored that three of our vehicles were chosen. These three vehicles are shining examples of our exciting lineup, and we’re always gratified when the media take notice.”
– Ken Czubay, Ford Vice President, Marketing
Finally… A Car for the Environmentally Progressive
The 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show Tuesday.
The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.
41 and Loving It
The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.
The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Hybrid sales account for almost 20 percent of total Fusion retail sales, and the majority of those sales have been to customers coming from import brands – mostly Toyota and Honda.
According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.
In addition to the EWP award, the Ford Fusion Hybrid was recently named one of CAR and DRIVER’s “10Best” cars for 2010, and the entire Fusion lineup was honored with the prestigious MOTOR TREND 2010 Car of the Year Award®.
Quotes
“Ford’s Fusion Hybrid sedan has the styling punch of a powerhouse with authority built into the design. With unsurpassed fuel economy, this car has real ecological know-how. We call it purity on wheels.”
– Kevin Smith, Editorial Director of Edmunds.com and one of 19 national automotive editors and journalists who selected the winner of the EWP award
“Ford has worked diligently to make the Fusion Hybrid America’s most fuel-efficient midsize sedan. It is very gratifying to see our hard work recognized by some of the most prominent automotive journalists in the country through the EWP award.”
– Jonathan Richards, Fusion Marketing Manager
Blue on Blue… Without the Heartache
The 2010 Ford Taurus and the 2010 Ford F-Series Super Duty have earned Kelley Blue Book’s kbb.com Best Resale Value Awards for the full-size car and full-size pickup categories respectively. The awards, announced Dec. 1 at the L.A. Auto Show, honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership and that are designed to help consumers make more informed car-buying decisions.
Editors of Kelley Blue Book’s kbb.com say depreciation can be the largest expense faced in the first five years of driving a vehicle.
Best Resale Value: Full-Size Car Category
The 2010 Ford Taurus offers 10 class-exclusive technologies not available from any other manufacturer, such as Ford SYNC®, Voice-Activated Navigation System with SIRIUS Travel Link™, Easy Fuel® Capless Fuel-Filler System, Blind Spot Information System (BLIS®) with Cross Traffic Alert and MyKey™.
Learn more about the 2010 Taurus.
Best Resale Value: Full-Size Pickup Category
The 2010 Super Duty offers Ford Work Solutions™, a suite of productivity technologies developed for the commercial truck owner that was recently recognized as “Outstanding Feature” by the Texas Auto Writers Association.
Learn more about the 2010 Super Duty.
Quotes
“We think the 2010 Ford Taurus is an excellent redo of a venerable Ford nameplate. It’s the kind of vehicle that we believe will catch on in the marketplace, and therefore, its resale value should also do very well.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com
“People today are buying pickup trucks for what they should be used for – which is for work, for getting jobs done and for playing with big toys. We feel that the Super Duty really captures that ‘Get the job done’ spirit and that it will certainly hold its value over time. Ford Work Solutions is something that’s definitely going to provide an advantage over time.”
– James Bell, Executive Market Analyst for Kelley Blue Book’s kbb.com
Do ‘Pregnant’ Computer Models Crave Pickles and Ice Cream?
“Pregnant” computer crash test models have it easy – no morning sickness or labor pains or worries about their butts looking too big in those maternity jeans, because they’re always seated. Then again, going through crash simulations over and over again can’t be any fun. At least it serves a worthy purpose.
Ford Motor Company is working with Virginia Tech and Wake Forest University researchers in the development of a computer-aided model that could be used to measure how crash forces affect pregnant women.
The effort builds on 15 years of Ford research that helped lead to one of the first adult whole body computerized crash models. These virtual crash models combine advanced computer simulations and medical research to virtually test how the human body – including the skeletal structure, internal organs and even the brain – are affected by crash forces.
The nearly complete three-year Ford-funded research project is now expected to provide Ford’s safety researchers with important data about pregnant women and their developing babies, such as abdominal shape and tissue properties. The data, collected by the Virginia Tech-Wake Forest University School of Biomedical Engineering, will help in the continuing development of the realistic “pregnant” human body model for virtual crash test simulation.
The human body model advantage
Computerized human body models, which simulate human beings in minute detail, are designed to help safety researchers better understand crash-related injuries. Ford’s research in this area, which has been ongoing for more than 15 years, already has led to the creation of adult models of a seated and standing average-size male. Dr. Jesse Ruan, passive safety expert in Ford’s Research and Engineering, says development of computerized models for other size vehicle occupants is under consideration.
These virtual models simulate regions of the body such as the head, neck, rib cage, abdomen, thoracic and lumbar spine, pelvis, and the upper and lower extremities, as well as the internal organs of the chest and abdomen. The models contain detailed representations of the bones and soft tissues of the human body.
Development of virtual human body models also may lead to the development of more lifelike crash dummies.
Pregnant women and seat belts
Ford also is launching a new effort to continue emphasizing proper seat belt usage to help address the 170,000 car crashes a year in the United States involving pregnant women.
Starting in 2010, owner’s manuals for Ford, Lincoln and Mercury will include an explanation and graphic illustration for how pregnant women should wear seat belts – the No. 1 life-saving auto safety feature.
Pregnant women should always ride and drive with the seatback upright and the seat belt properly fastened. The lap belt, or that portion of a combination lap-and-shoulder belt, should be positioned low across the hips and worn as tight as comfort will allow. The shoulder belt should be positioned to cross the middle of the shoulder and middle of the chest.
Junell Nichols, who teaches trauma and advanced life-support courses to nurses and physicians in Longview, Texas, suggested Ford provide safety recommendations for pregnant women through www.fordnewideas.com – a Web site established to solicit suggestions from the public.
For additional information, see the Safety Advice Card at Fordowner.com.
Quotes
“This is another example of how industry and academia can work together to conduct important safety research.”
– Dr. Stefan Duma, Head of Virginia Tech-Wake Forest University School of Biomedical Engineering
“Traditional crash dummies are very important, but the computerized human models allow us to see underneath the skin inside the body during a crash. Not all virtual models are the same. We chose to work with Virginia Tech and Wake Forest because we believe they better understand the biomechanics of pregnant women and could translate that into effective computer crash test models.”
– Dr. Stephen Rouhana, Senior Technical Leader, Ford Passive Safety Research and Advanced Engineering
“We developed new methods and techniques for this project in order to collect detailed internal pregnant geometry from MRI and CT scans, including accurate size and location of the uterus, placenta and fetus,”
– Dr. Joel Stitzel, program leader and director of the Virginia Tech-Wake Forest University Center for Injury Biomechanics.
What’s ‘Green’ and Red Hot?
The hits keep coming for America’s most fuel-efficient midsize sedan, the Ford Fusion. The Fusion Hybrid has been honored as one of CAR and DRIVER magazine’s “10Best” cars for 2010, just weeks after winning the prestigious MOTOR TREND Car of the Year® award.
“CAR and DRIVER is always looking for those cars that are most engaging to drive, and in our experience, the Ford Fusion Hybrid is the first hybrid vehicle that really delivers a fun driving experience,” said Eddie Alterman, editor-in-chief, CAR and DRIVER, noting that the Fusion Hybrid is only the second hybrid ever to make the magazine’s “10Best” list.
“We were very impressed with how seamlessly the hybrid powertrain functioned,” Alterman said. “We were also impressed with Ford SYNC® and how seamlessly it worked.”
But Alterman says what really sealed the deal for the Fusion Hybrid is the simple fact that it’s fun.
“The vehicle is entertaining,” he explained. “It’s really fun to drive, and we had fun trying to improve our mileage using the SmartGauge™ technology.”
A total of 58 vehicles were in the running for the CAR and DRIVER “10Best” list. All of the contenders were put through a week of rigorous testing and judged based on three criteria: how well they perform their intended mission, i.e. luxury, sport; how engaging and fun they are to drive; and how much value they deliver.
Despite the slump in overall industry sales, 2009 has been a record-breaking year for the Ford Fusion. Sales are at an all-time high, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.
Fusion Hybrid awards and accolades
Additional awards and accolades for the 2010 Ford Fusion Hybrid include:
- “Top Safety Pick” rating from Insurance Institute for Highway Safety (IIHS)
- 2009 Ward’s Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge™ with EcoGuide digital instrument cluster
- Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com.
- Named one of America’s Top 40 New Cars by MOTOR TREND magazine
- Rated the #1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison test by CAR and DRIVER
- Named 2009 Editors Choice for Fuel Sipper by CAR and DRIVER
- Named Best Hybrid for the Money in the Midsize Car segment by cars.com
- Named one of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
- Earned The Detroit News Readers’ Choice Award for “Best Value”
Quotes
“Being ranked one of CAR and DRIVER’s ‘10Best’ cars for 2010 is high praise indeed. In addition to being fun to drive, the Fusion Hybrid offers unsurpassed fuel economy that our customers truly appreciate with an EPA estimated rating of 41 mpg in the city and the ability to travel more than 700 miles on a single tank of gas.”
– Derrick Kuzak, Group Vice President, Ford Global Product Development
Pony Up on Fuel Economy
If you think you can’t have pulse-quickening power and acceleration as well as good fuel economy, you’ve got another think coming.
The 2011 Ford Mustang puts 305 high-performance horses in the hands of V-6 coupe buyers with a new all-aluminum dual-overhead cam (DOHC) engine that delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.
For 2011, Mustang’s new 3.7-liter Duratec 24-valve V-6 uses advanced engineering to deliver its power and economy: Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds. Aluminum construction means light weight. It’s an engine designed to crank out torque down low, rev to 7,000 rpm and deliver the mechanical music sports coupe lovers crave everywhere in between.
New 3.7-liter V-6 engine
With Ti-VCT operating its four valves per cylinder, the new Mustang V-6 powerplant sends significantly more horsepower and torque (305 hp and 280 ft.-lb.) to the rear wheels than its predecessor – despite its smaller displacement. The behind-the-wheel feel is unlike any Mustang ever produced.
The high output is due largely to Ti-VCT which allows variable control of valve operation across the rev range. The variable cams operate on a Direct Acting Mechanical Bucket (DAMB) valvetrain using polished buckets and roller finger followers to reduce friction. The end result is as much as a 3 percent improvement in fuel economy and a 10 percent improvement in power output versus traditional engines without these advanced features.
Ti-VCT is complemented by special-tuned composite upper and lower intake manifolds for efficient air delivery and lighter weight. Ignition power is delivered by a high-energy coil-on-plug design, while piston-cooling jets and a lightweight die-cast aluminum cylinder block improve the durability and efficiency of the 3.7-liter V-6 design.
Fuel economy improvements
Extra horsepower and refined engine operation will be the most noticeable features to new 2011 Mustang 3.7-liter V-6 buyers while projected class-leading fuel economy, also a standard feature, offers an additional bonus. The numbers speak for themselves:
- 19 mpg city/30 highway with six-speed automatic transmission, up from 16 mpg city/24 highway on the 2010 model with automatic – a 25 percent improvement over 2010
- 18 mpg city/29 highway with six-speed manual transmission, up from 18 mpg city/26 highway on the 2010 model with manual
Refinements throughout Mustang’s body, powertrain and chassis design contribute to the improved fuel economy numbers. Examples include:
- The new Electric Power Assist Steering (EPAS) system which eliminates the drag of an engine-operated hydraulic power steering pump
- Six-speed transmissions that allow lower cruising revs without sacrificing off-the-line performance
- Aerodynamic improvements such as a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
Learn more about the 2011 Mustang.
Quotes
“Mustang is completely transformed with this new engine. Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world.”
– Derrick Kuzak, Group Vice President, Global Product Development
“This new V-6 engine really speaks to what Mustang is all about. It produces power everywhere in the rev range and loves to be pushed hard. The Duratec 3.7-liter builds on our promise to use advanced technology to deliver both power and fuel economy.”
– Barb Samardzich, Ford Vice President of Global Powertrain Engineering
Who Pulled Out the Stops in 2009?
They’ll be telling this story to their children and grandchildren… Six months ago, 100 socially vibrant trendsetters each got behind the wheel of a Ford Fiesta and hit the road. They shared their adventures through www.fiestamovement.com, generating more than 5.7 million YouTube views, more than 710,000 Flickr views and more than 3.4 million Twitter impressions. It’s been a wild ride, with many memorable moments…
The Fiesta Highlight Reel
- Agent Brittani had hot chicks washing her car, but not the kind you think. These are bikini-clad and yellow-feathered chicks with oversized, yellow beaks, washing the car. Check it out here: http://www.fiestamovement.com/videos/agent/21/13
- Agent Natasha used lavish costumes, arresting imagery and the contrast between gluttony and hunger in the world to illustrate the need for Meals on Wheels. Dressed in costumes, Natasha and some of her friends piled into her Fiesta to deliver food to those in need. Check it out here: http://www.fiestamovement.com/missions/view/391
- Agents Marc and Jennifer traveled Detroit and its suburbs to show off their favorite area and set their video to a song about what they saw along the way. Stops include the Detroit Institute of Arts, Tiger Stadium, Michigan Central Station and the Spirit of Detroit statue. Check it out here: http://www.fiestamovement.com/missions/view/16
- Agent Jake got his Fiesta back after it’s towed in New York City. After repeated denials the city didn’t have the car, Jake gets to the bottom of the truth, and gets his Fiesta back too. Check it out here: http://www.fiestamovement.com/missions/view/106
- Agents Joel and Mandy learned what Team Ford Racing thinks about the new Fiesta, with interviews from Carl Edwards, Greg Biffle and more. The consensus is, they love it! Check it out here: http://www.youtube.com/watch?v=4ljSVw23Qcw
- Agent Beto created a music video highlighting his experience with the Fiesta. Showing the places he’s been and the people he’s met along the way, the video is a sweet ending to his adventure. Check it out here: http://www.fiestamovement.com/missions/view/772
- Agent Deena ordered three items off the SkyMall catalog – a popcorn maker, a cotton candy machine and a sno-cone machine. For the fun part, she tests them out and reviews them. Check it out here: http://www.fiestamovement.com/missions/view/181
- Agent Kristina found out what happens when her Fiesta becomes recognizable – someone has a little harmless fun with it and adds a few decorations. Check out her blog about it here: http://italktosnakes.blogspot.com/2009/06/car-face-monster.html
- Agent Tim showed just how indestructible his Panasonic Toughbook is. While pretending the computer is a love interest, he puts it through three tests to prove it has the ultimate endurance. Check it out: http://www.fiestamovement.com/missions/view/130
- Agent Jody created a rap video about living the life of a temp. She makes sure to hit on all the points of office life, in a humorous and creative way. Check it out here: http://www.fiestamovement.com/missions/view/760
Chance to drive a Fiesta
With a kickoff in May and running through December, five regional test drive teams representing the Fiesta Movement are traveling across the country to engage consumers with the opportunity to test drive a European-spec Ford Fiesta.
The Fiesta Movement test drive is drawing huge numbers by engaging more than 140,000 consumers along the way.
The teams are visiting at least 200 cities over eight months, stopping in small towns and big cities, as well as making appearances at major and regional events and festivals. Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Test Drive” section. Site visitors also can sign up to receive test drive updates as they become available.
Quotes
“Our agents had the ride of a lifetime during the Fiesta Movement. The content they put out there was amazing – they told their Fiesta stories in such creative ways.”
– Connie Fontaine, Ford Brand Content and Alliances Manager
“The Fiesta draws a crowd wherever it goes. The test drives were a perfect way to introduce Fiesta to consumers everywhere.”
– Jeff Eggen, Ford Car Experiential Marketing Manager